DIGITAL LUXURY EXPERIENCE – THE SOUL
Several years ago, Laurence Knight, the worldwide branding guru, created the idea of “soul branding.” He said that brands integrated in the community are able to cultivate soulful connections. A brand with soul has a fan base of friends, not only leaders and followers. The brand interacts with customers by accepting feedback. The brand also demonstrates its commitment to the community by supporting a cause or taking on a social responsibility.
More than ever, luxury brands must share a “sense of being” with customers. They must become one power that shares the same goal. We can make your brand’s soul meaningful and stand out by:
- Digital marketing strategy for prestige brands
- Website design & development
- E-mail marketing
- Digital content development: photos, videos.