Anna from Chic Being is instrumental as we transition our brand from an indie brand to an international competitor. She also has exceptional knowledge/experience in the digital world. We cannot say enough about the value she has brought to our team.
I worked with Anna on the luxury brand strategy for my private label handbag line. I very much appreciated the structure she brought to the process. At every stage of the project I knew where we were, how long it would take and the cost. Through our conversations she was able to not only capture the essence of the brand but also advise me on how best to reflect, articulate and communicate it. She is professional, organised and very knowledgeable about the world of luxury. The depth of research and information she generated to support the vision and strategy was very impressive. I feel very confident about the brand strategy and would recommend her highly.
Chic Being prepared an overall brand audit for my premium lifestyle fashion brand. Thanks to this detailed analysis of all marketing, PR and sales touch points we discovered major strengths and weaknesses of our up-to-date management. The global marketing and sales strategy recommended by Chic Being together with implementation steps and the budget was very helpful to determine next steps for future brand’s development and international expansion.
Throughout her different roles in the Luxury Division of L’Oréal Poland, Anna demonstrated her ability to run and coordinate a complex business, combining well developed sense of strategy, strong pragmatism and a real sense of luxury. She has succeeded in taking her brands to the next level in terms of image, PR ad Market Shares.
Anna possesses a great international knowledge as she was a part of Europe taskforces that allowed her to work with many countries on product launches and PR activities. She was extremely creative in digital activities, therefore she was able to achieve considerably better results than other markets with smaller budgets. Her achievements in Digital were awarded by YSL International Marketing.
Anna and I partnered together on the marketing planning for my markets. Due to her experience and background, Anna has a good understanding of international as well as domestic markets. She is a forward thinking, strategy driven and detail-oriented professional. She sets up great initiatives with the brand’s DNA in mind at all times.
Ms. Szubrycht is one of those rare individuals who possesses the unique combination of business perspective and sense of luxury so necessary in this métier. Being in the luxury business for many years, she is definitely one of the best professionals I have ever worked with.
“I have known Ms. Szubrycht since 2010 when we met during yearly distributors’ trade presentations. She is a highly driven, absolutely commited and skilled marketing professional with excellent knowledge of luxury business. From the very beginning she has demonstrated excellent skills in building strong professional relations, so crucial in the line of work between retailer and the brand. At the same time she was absolutely hands-on, analytical and focused on driving the business.
Anna is a very experienced marketing manager. She is well prepared and thorough in her work, focused on getting the most exposure for the brand.