The CHIC BEING team is passionate about luxury marketing and development of the global luxury market. Part of our daily routine is engagement in building meaningful relationships with: fashion and beauty leaders, luxury market associations and media.

Our comments and publications:

Book of Luxury August 2017 Millenials & Gen Z in the world of luxury

Style US Report Basement Bourgeoisie May 2017 - The New Rules of Luxury

Luxury Daily April 25 2017 Chanel recruits Pharrell for subversive handbag campaign

Luxury Daily March 24 2017; Longchamp throws a personality driven dance party for summer

Fashion Biznes Poland March 18 2017;

BW Confidential March 2017; Digital-native brands. An analysis of the rise of digital-native beauty brands and how they change
the market.

Luxury Daily February 24, 2017; Chanel gets to heart of brand history with tribute to Gabrielle

Luxury Daily January 25, 2017; Luxury Woman to Watch 2017 

Luxury Daily  November 21, 2016; Prestige beauty brands: Creating desire while engaging with modern luxury customers online

The Book of Luxury 2016; E-revolution in Luxury

Luxury Daily September 08, 2016; Lancel embarks on multi-city tour to mark 140th anniversary

Luxury Daily August 16,2016; Piaget uses summer as muse for festive collection

Luxury Daily June 30, 2016; Prada captures Mod state of mind in eyewear project

Luxury Daily March 25, 2016; Chanel inspires self expression through diversified beauty looks

Luxury Daily February 8, 2016: Prada blurs the line between fiction and reality in look book film

Reuters December 18, 2015: Luxury brands shower attention on well-heeled Chinese students in U.S.

Luxury Daily; November 20, 2015; Dior finds fragrant source of transparency in web documentaries

Luxury Daily; August 27, 2015; Zegna pushes shopping as sport in fall/winter campaign

Luxury Daily; July 20, 2015; Balenciaga taps Sam Smith for brooding fall campaign

Luxury Daily; July 6, 2015; Dolce & Gabbana explores fragrance notes in video collection

Luxury Daily; June 22, 2015; Chloé shares handbag philosophies in social film