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Brand Management


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Brand Management


LUXURY BRAND MANAGEMENT – THE HEAD

 

Two of the most crucial pieces of brand development are in creating a unique brand strategy and developing a profitable business. This is the lifeblood of the brand. We want to help you build a solid business foundation and tools to monitor your brand performance. Gaining this knowledge will give your business the expertise and freedom to invest into the future development. We are experts in delivering customized marketing and sales solutions in the areas of: 

- Luxury brand positioning and brand architecture: personality, values, mission and promise.

- Luxury brand management and luxury marketing strategy: portfolio analysis, pricing and promotional strategies.

- Sales and distribution analysis: performance monitoring tools, margin analysis, key accounts profitability analysis.

- Go-to-market strategies: new business recommendations and planning.

- Start-up and new brands' launch strategy and planning

- P&L and marketing budget planning

 
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Consumer Experience


Consumer Experience


LUXURY CONSUMER EXPERIENCE – THE HEART

 

At CHIC BEING we believe that the consumer is at the heart of every single brand activity. We work with companies to identify their “WHY” and their Unique Value Proposition. We analyze consumer insight, competitive landscape and latest luxury market trends to answer the most important questions: What are the values that customers are looking for from my brand? Why and how my brand can become more valuable to my customers? Why does my brand matter?

As luxury brand management consultants, we are experts in the designing and delivery of the luxury customer experience. We will build a marketing strategy with a consistent and inspiring story that strategically uses the most efficient communication channels. We analyze every touch point between your brand and the consumer. Impressions matter: 

- Luxury customers' insight and evaluation

- Offline and online experience in premium retail channels

- E-Commerce solutions: strategy and implementation  

- Communication strategy for luxury brands

- Public Relations & Social Media strategy

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Relations Management


Relations Management


DIGITAL LUXURY EXPERIENCE – THE SOUL

 

Several years ago, Laurence Knight, the worldwide branding guru, created the idea of “soul branding.” He said that brands integrated in the community are able to cultivate soulful connections. A brand with soul has a fan base of friends, not only leaders and followers. The brand interacts with customers by accepting feedback.  The brand also demonstrates its commitment to the community by supporting a cause or taking on a social responsibility.

More than ever, luxury brands must share a “sense of being” with customers. They must become one power that shares the same goal. We can make your brand’s soul meaningful and stand out by:

- Digital marketing strategy for prestige brands

- Website design & development 

- E-mail marketing 

- Digital content development: photos, videos.

Expertise Sharing


 

 

 

 

Expertise Sharing


 

 

 

 

EXPERTISE SHARING

The CHIC BEING team is passionate about luxury marketing and development of the global luxury market. Part of our daily routine is engagement in building meaningful relationships with: fashion and beauty leaders, luxury market associations and media.

Our comments and publications:

Style US Report Basement Bourgeoisie May 2017 - The New Rules of Luxury

Luxury Daily April 25 2017 Chanel recruits Pharrell for subversive handbag campaign

Luxury Daily March 24 2017; Longchamp throws a personality driven dance party for summer

Fashion Biznes Poland March 18 2017; http://fashionbiznes.pl/wywiad-dzis-to-konsumenci-sa-w-centrum-zainteresowania-a-nie-marka-rozmawiamy-z-ania-szubrycht/

BW Confidential March 2017; Digital-native brands. An analysis of the rise of digital-native beauty brands and how they change
the market.

Luxury Daily February 24, 2017; Chanel gets to heart of brand history with tribute to Gabrielle

Luxury Daily January 25, 2017; Luxury Woman to Watch 2017 

Luxury Daily  November 21, 2016; Prestige beauty brands: Creating desire while engaging with modern luxury customers online

The Book of Luxury 2016; E-revolution in Luxury

Luxury Daily September 08, 2016; Lancel embarks on multi-city tour to mark 140th anniversary

Luxury Daily August 16,2016; Piaget uses summer as muse for festive collection

Luxury Daily June 30, 2016; Prada captures Mod state of mind in eyewear project

Luxury Daily March 25, 2016; Chanel inspires self expression through diversified beauty looks

Luxury Daily February 8, 2016: Prada blurs the line between fiction and reality in look book film

Reuters December 18, 2015: Luxury brands shower attention on well-heeled Chinese students in U.S.

Luxury Daily; November 20, 2015; Dior finds fragrant source of transparency in web documentaries

Luxury Daily; August 27, 2015; Zegna pushes shopping as sport in fall/winter campaign

Luxury Daily; July 20, 2015; Balenciaga taps Sam Smith for brooding fall campaign

Luxury Daily; July 6, 2015; Dolce & Gabbana explores fragrance notes in video collection

Luxury Daily; June 22, 2015; Chloé shares handbag philosophies in social film

 

IF YOU WANT TO KNOW MORE ABOUT LUXURY MARKETING TRENDS,  

JOIN CHIC BEING NEWSLETTER!