LUXURY CONSUMER EXPERIENCE – THE HEART
At CHIC BEING we believe that the consumer is at the heart of every single brand activity. We work with companies to identify their “WHY” and their Unique Value Proposition. We analyze consumer insight, competitive landscape and latest luxury market trends to answer the most important questions: What are the values that customers are looking for from my brand? Why and how my brand can become more valuable to my customers? Why does my brand matter?
As luxury brand management consultants, we are experts in the designing and delivery of the luxury customer experience. We will build a marketing strategy with a consistent and inspiring story that strategically uses the most efficient communication channels. We analyze every touch point between your brand and the consumer. Impressions matter:
- Luxury customers' insight and evaluation
- Offline and online experience in premium retail channels
- E-Commerce solutions: strategy and implementation
- Communication strategy for luxury brands
- Public Relations & Social Media strategy