LUXURY BRAND MANAGEMENT – THE HEAD
Two of the most crucial pieces of brand development are in creating a unique brand strategy and developing a profitable business. This is the lifeblood of the brand. We want to help you build a solid business foundation and tools to monitor your brand performance. Gaining this knowledge will give your business the expertise and freedom to invest into the future development. We are experts in delivering customized marketing and sales solutions in the areas of:
- Luxury brand positioning and brand architecture: personality, values, mission and promise.
- Luxury brand management and luxury marketing strategy: portfolio analysis, pricing and promotional strategies.
- Sales and distribution analysis: performance monitoring tools, margin analysis, key accounts profitability analysis.
- Go-to-market strategies: new business recommendations and planning.
- Start-up and new brands' launch strategy and planning
- P&L and marketing budget planning