The beauty of being a luxury brand is that you have a bigger opportunity than most companies to make people dream. Customers look to your brand to escape boredom and get inspired. One of the key elements of a luxury branding is therefore the retail packaging, where all the senses play an integral role into crafting the luxury brand message. From interactive to audible, from tactile to anticipation, all these different touch points carry the brand message from store to home. Thanks to the right branding strategy combined with premium design, the status of being a luxury brand is more attainable than you may think. Discover important rules and the latest trends in prestige beauty packaging in an interview with Bill Armstrong, President & CEO of Whipsmart, leading packaging agency from NYC.
The roles of prestige skincare and makeup are becoming more and more intertwined today. The immediate results of slimming, lifting, tone correcting, and radiance achieved by makeup face products is not only influencing consumers’ relationship with makeup, but also with that of skincare. Over the last year, prestige makeup products market reached $6.8 billion in the United States, with the healthiest sales growth of 13% vs. 2014*. The lion's share of the prestige makeup growth also belonged to organic makeup category, with new players constantly coming to the market. Find out which eco makeup brands will shake the world of luxury beauty during the next few years.
Consumers of luxe brands, which traditionally are more swept away by a product story, are becoming more interested in products with an eco-conscious footprint, and this interest will only grow. Gluten free, corn-free, waterless, Halal are the new norm; urbanism, pollution and the rise of allergies will begin to influence a brand’s ingredients, and affect consumer engagement and purchase. Discover the most promising eco & sustainable prestige skincare brands.
On the June 15th, Chic Being was invited to participate as one of the speakers during the Polish Luxury Market Summit 2016. It was the first conference dedicated to the market of luxury goods in Poland. The event gathered premium sector business leaders from Poland and other European countries. The conference agenda involved subjects concerning luxury goods and services, their management and sales strategies. Chic Being founder Anna Szubrycht was participating in 2 discussion panels: "Where a luxury lifestyle starts and where it ends" and "Luxury brand communication".
“Take the best that exists, and make it better. When it does not exist, design it”. With these words in mind Sir Henry Royce created the British car-manufacturing brand Rolls-Royce that has stayed at the forefront of superior technology & personalized luxury since 1906. Owing to strong performance in the United States and Middle East this high-end automaker reached its second-best sales year in its over 112-year history, delivering 3,785 fully customized vehicles in 2015*. Discover Rolls-Royce secret and learn more about luxury marketing to the Super-Rich.
Last week Chic Being was visiting one of the most important events in the luxury jewelry world - Dubai International Jewelry Week held from 9-12 December 2015. Dubai reflects one of the worlds most dynamic and responsive markets for luxury goods, and yet it seems that a lot of luxury jewelry brands have not fully captured this great opportunity to create luxury brand awareness among affluent customers from this wealthy region. What jewelry brands could do better in this case?
The Chic Being team is passionate about luxury marketing and development of the global luxury market. Part of our daily routine is engagement in building meaningful relationships with: fashion, beauty and lifestyle leaders, luxury market associations, media and bloggers. Today, we have a pleasure to interview Suze, aka Luxury Columnist about the influence of new technologies and social media on the modern luxury travel & hospitality market. Discover the entire interview!
Visual content has been always crucial to connect with luxury consumers. Now, it has become the driving force behind commerce, too. Endless access to beautiful imagery has given the consumers a growing number of opportunities to discover desirable products in new online places: from mono and multi-brand stores, social sites and shopping apps to online publishers, and blogs. With “buy buttons” everywhere, consumers can now turn a shopping fantasy into purchasing action. In this new world of luxury retail every picture is a potential point of purchase, an opportunity to drive additional sales. Learn how to sell your luxury brand through visual content!